Are there rich snippets in YOUR Listing?

Rich Snippets – Rock your listings right to searching eyes – even if you ARE further down on the list. Get attention for your listing with a custom pic of yourself

To the detriment of all that goodness, recent rumbles are making the rounds that Google may start pushing the power of these snippets to the back burner going forward.  Like a lot of things, once people understand how to use (and exploit) them, they’re no longer as useful to Google to determine worthiness of a website. 

We’re personally seeing noticeably fewer images lately appearing next to SERP listings than we did a few months ago.  The smiling faces next to some results have often brought increased attention to those entries – even if they WERE at the bottom of a page, but with minimizing returns on this… Who knows.  Jill Kocher shows a few things on a page that can really bump up the focus on YOUR SERP item!

Our opinion?  Until you throw the ball, you just don’t know if it’s going to be a strike or not.  They may appear for your listing or they may not.Those rich snippets will never appear though if you don’t take a few minutes to set them up to begin with!

How to Increase Your Search-Result Click-Throughs – NBC Chicago Mar 27

Jill Kocher is a seasoned SEO professional and all-around technogeek. By day, she manages Resource Interactive’s SEO practice here in Chicago and serves as contributing editor at Practical eCommerce.

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Benefits of SEO for YOUR Business

One of the main marketing strategies that may help online retailers develop a successful Internet business is search engine optimization (SEO), the procedure for tailoring your internet site to the algorithms that search engines like google use to rank websites according to “signs” that the website emits.

Nevertheless, search engine algorithms continue to change with time as the Web evolves, so online retailers must evolve with all the engines. We have to make sure we keep up-to-date with best practices to claim the perfect rankings for important key word.

If you need your site to rank well in 2012, here are 6 elements of SEO that online retailers ought to know about when optimizing their e-commerce website to rank well in top search engines:


basics-seoKeyword research is step one to a successful Search Engine Optimization strategy. Those successful with SEO understand what folks are searching for when finding their company in an internet search engine. These really are the keywords they utilize to drive targeted traffic for their merchandises. Begin brainstorming potential key word, and find out how the rivalry seems by using Google AdWords Keyword Tool. If you notice that a few key word are excessively competitive in your niche, go with long-tail keywords (between two and five words) which will be less difficult that you rank. The longer the keyword, the less competition you will have for that phrase in the engines.

Meta tags.

Meta tags still play a critical function in SEO Raleigh. If you type any key word into a search engine, you’ll see how that key word is reflected in the title for that page. Google looks at your page title as a signal of relevance for that key word. Precisely the same holds true for the description of that page. (Don’t worry about the key word name tag — Google has openly said that it doesn’t pay awareness of that label, as it’s been abused by webmasters and all those attempting to rank for certain key word.)
Content. It’s true, content is king. Search engines have said that creating quality content is the easiest way to not simply rank for key word, but also create positive user experiences. It will also go a long way with making sure you are teaching your consumer, and being an authority in your market will leads to boosts in sales.


If content is king, then backlinks are queen. Remember, it’s not about which site has the most links, but who has the most quality links pointing back for their website. Construct backlinks by submitting monthly or bi monthly press releases on any exciting company, and contacting popular blogs in your market to see how you can work collectively to get a backlink from their site. Create perfect product website you are able to so people talking about the products you sell will link back. Attempt creating images or newsworthy content which will influence bloggers and news websites to link that content.

Social media.

The algorithms have truly changed since social media first emerged. Many content websites are community-orientedDigg began enabling users to vote which stories make the front page, and YouTube factors perspectives and user evaluations to their front page rankings. Consequently, e-commerce shops must establish a powerful social media existence on sites such as Facebook, Pinterest, Twitter, etc. These social media websites send search engines signs of influence and power.

Merchandise images.

If you think pictures do not play a role, believe again. When many consumers search for products in the search engines, not just are they studying the “Web” effects, but they’re also looking at the “images” outcomes. If you have quality images of that product on your website — and the files’ names comprise relevant key word — these images will rank well in search engines. This avenue will drive a lot of traffic to your website, as prospective customers will select that picture to find your shop.
Besides optimizing these six areas of your website, assess the competition and see what they’re doing in terms of on-page optimization, off-page optimization (competitive link analysis) and social media. While you may do a lot of the exact same things they are, it is amazingly important to think beyond the box to get a leg up over the opposition.

The Way To Optimize Your Website for Google

Search Engine Marketing Services

There are a multitude of search engine optimization services that provide alternatives for a variety of standing issues, and deficiencies. Depending upon your aims, and needs one, or a blend, of the below services might be right for your site.

Website Search Engine Optimization Audit

happy-woman-using-computerA search engine optimization audit can come in a changing amounts of detail and complexity. A simple website audit can be as short as a couple of pages long, and also would address glaring on-page problems such as missing titles, and lack of content. In the other hand other end of the spectrum, an all-inclusive web site SEO audit is going to be included of dozens of pages (for most larger websites it’s going to be over one hundred pages) and address even the tiniest of site components which might possibly be damaging to the standing-skill of a web site.

On-Page SEO

On-page or onsite search engine optimization refers to Search Engine Optimization techniques which are designed to execute the difficulties and possible issues an SEO audit uncovers. This is really something which should always be part of all good Search Engine Optimization packages. On-page Search Engine Optimization addresses a variety of fundamental elements (as they relate to Search Engine Optimization) such as page titles, headings, content and content organization, and internal link construction.

As having a site SEO audit, there are fundamental, along with comprehensive services in regards to on-page SEO. In the most basic level, an on-page optimization effort can be a one time endeavor which includes recommendations developed through an audit, as well as the execution thereof. This sort of on-page optimization would generally target the home page and a few other important pages on the site. More comprehensive on-page search engine optimization efforts use the findings of a very detailed site SEO audit, and track results to direct continuing changes to the on-page optimization.

Link Development (Link Building)

Link development is one of the most contentious and often discussed (written) about matters of the search engine optimization business. Since backlinks are the most vital component of any search engine optimization effort, and at the same time the most time consuming and consequently most high-priced (assuming they are good quality links and not arbitrary web directory submissions and site comment spam) part, inevitably, there are lots of service providers who offer cost-effective link building services in order to bring and impress prospective clients. Such schemes comprise sizeable volumes of web directory entries (e.g., 200 web directory submissions per month), useless blog and newsgroup comment junk (e.g., 100 blog links per month), or article writing and submissions which result in exceptionally inferior quality content published on equally low quality post directories which lead in no positive means to position betterments. So if somebody is quoting you a $500 per month SEO services including big volumes of web directory submissions, website posts, articles, blog/newsgroup remarks and so on, all you will soon do is throwing your hard-earned money away. This isn’t to mention that you just can’t get link-work for $500 per month nonetheless, it won’t be to get a considerable volume of links.

High quality link development work concentrates on quality rather than quantity. A nicely researched and useful, good quality link may be worth many times over hundreds of complimentary directory entries.

The principles of link building are, have consistently been and always will be, predicated on good quality (i.e., useful, fascinating, entertaining, educational) content. Because if there’s no good content on your web site that individuals can link to, it’ll be quite difficult to convince them to do so.

Search Engine Optimization Content Composing

SEO content writing is somewhat of a misnomer–it actually must be replaced with high quality and well studied content writing. The word “SEO content writing” suggests that there’s a secret writing formula which turns plain everyday text into something bewitching that gets the focus of the search engines–this could not be further from the truth.

If you’re searching for content writing services that will help your website achieve higher ranks, everything you’re genuinely looking for is high quality and well written content, and not SEO content. SEO content is what you would get from a writing sweatshop or somebody who cannot manage to compose good content as they are just billing you $12 per “article”.

Search Engine Optimization content composing as a service might be helpful, if shortcuts aren’t chosen, along with the content is not anticipated to perform magic. Nicely written, interesting and beneficial content will necessarily be discovered, and get focus on its own values; however, in addition, it helps lay the basis for a fruitful link development effort.

Code Optimization

Code optimization is a service you can expect in the best rates of Search Engine Optimization services, as it demands an overhaul of your website HTML. The optimization of your HTML can influence search engine rankings in two ways. First, it will also help alleviate code-litter, and present your content in a easy-to-understand (for machines, in other words, internet search engine algorithms) format. Second, it can help decrease the load-time of your web site pages, so that search engine spiders do not have to wait around while your page loads (because it’s too much time, or has a lot of images, etc).

A comprehensive search engine optimization campaign may have all the above components, but it will additionally incorporate other significant services like keyword research, position reports, traffic reports, and conversion tracking.